Shine International Display Technology Conference, Shineon is the first to introduce CSP-based W-COB and RGB-COB Mini backlight solutions

The International Conference on Display Technology 2025 (ICDT 2025), led by the International Society for Information Display (SID), opened in Xiamen on March 22. The four-day ICDT 2025 attracted more than 1,800 professionals from global enterprises, universities and research institutions to participate in the conference, which invited many of the world's top display industry experts and scholars, business elites, bringing the most cutting-edge technology ideas and future trends. Covering more than 80 forums and professional display technology exhibitions, the conference is committed to exploring research topics in various segments of the display industry and promoting the innovation and development of the global display industry.

Dr. Liu, co-founder and CTO of Shineon Innovation, was invited to attend the conference and made an invitation report. Dr. Liu has nearly 30 years of rich experience in the field of semiconductor devices, optoelectronic packaging, and advanced display. He has worked for Intel, Bell LABS, Longminus and other internationally renowned companies in the United States. He has a number of US patents and has led the development of a number of industry-leading technologies and products. At this meeting, Dr. Liu, on behalf of Shineon Innovation, shared the research progress of Shineon in chip-level Packaging CSP on the theme of "Advanced Chip Scale Packaging for Mini-LED Backlight in TV Display Systems". And its application in white W-COB and RGB-COB Mini backlight. Carry out in-depth exchanges with industry experts and upstream and downstream enterprises, share the company's innovation achievements and application cases in the research and development of display technology, and actively explore the development direction of backlight technology.
Shineon white W - COB technology, promote the Mini backlit permeability Shineon DE novo has been committed to in the field of photoelectric technology innovation and product research and development, in the third generation of semiconductor and a new generation of Mini/Micro LED track segment display technology, from the technical research and development, process design to mass production ability. The company's core business covers LED industry chain, downstream photoelectric device packaging, backlight modules, new display system, products are widely used in TV, Monitor, vehicle display and other fields, has been recognized by many mainstream customers at home and abroad.
As a well-known LED backlight supplier in the industry, Shineon has launched a number of "first" application cases in the industry. In 2024, Shineon also took the lead in mass production of CSP-based backlight W-COB products in the industry. At present, we are continuing to optimize the optical solution, further improve the Pitch/OD value, provide customers with cost-effective backlight solutions, and promote the penetration of Mini-LED backlight from high-end models to mid-to-low-end models.
At this conference, Dr. Liu not only introduced the company's first mass-produced W-COB backlight series products in the world, but also proposed a unique technical route for the RGB Mini backlight products recently launched by Sony and Hisense and attracted the attention of the industry. The technology to achieve RGB independent color control and light control, still rely on the mature CSP and NCSP packaging foundation, the use of blue and green chips made of CSP, with blue chips to stimulate KSF's red CSP. The three colors of CSP are independently controlled under the AM IC drive, and because the LED is also based on GaN materials, its RGB emission trends are consistent with current and temperature changes, which reduces the complex requirements for IC control and algorithm compensation. Compared with RGB tricolor chip scheme, this technical scheme has lower cost, better stability and high cost performance. While achieving local dimming, independent color control can be achieved, reaching 90%+ BT.2020 high color gamut, while reducing backlight energy consumption, bringing users a more vivid visual experience and a better product experience


In addition to large-size TVS, the Mini backlight technology and series of products can also be applied to Monitor displays, vehicle displays and other fields. Especially in high performance and high reliability applications such as home theater, commercial display, e-sports display and intelligent cockpit, it provides more high-quality solutions to meet the increasing needs of users for screens. The international conference on display technology, is not only easy start-up to show its strength and beauty of the stage, but also the company and the global industry colleagues work together, jointly promote the display technology innovation and development of an important opportunity. In the future, Shineon will continue to adhere to the concept of innovation-driven development, increase investment in technology research and development, constantly improve product performance and quality, bring more excellent display products and services to global users, and contribute more to the development of the display industry!
Post time: Apr-10-2025